Bridging the gap between your marketing & data teams

CEO and Co-Founder of GrowthLoop, Chris Sell, delves into bridging the gap between marketing and data teams. GrowthLoop, a leading composable customer data platform (CDP), enables marketers to create dynamic audience segments, orchestrate cross-channel journeys, and assess campaign performance through its advanced data cloud. Seamlessly integrating with top data warehouses, GrowthLoop is revolutionizing the connection between data cloud and growth platforms.

About the speaker

Chris Sell

GrowthLoop

Chris is CEO and Co-Founder of GrowthLoop

Part 1 Bridging the gap between your marketing & data teams
Part 2Transitioning to a 1st-party data plan

Show Notes

00:00

Introduction to GrowthLoop and its mission.

Discussion on the company's role in empowering marketers through dynamic audience segments and cross-channel journey orchestration.
00:45

Importance of seamless integration with data warehouses.

Exploring how GrowthLoop integrates with leading data warehouses to enhance campaign performance and evaluation.
01:20

Composable CDP concept and its benefits.

Explanation of the composable Customer Data Platform (CDP) approach and its advantages for marketers in audience creation and journey orchestration.

Quotes

"Our job is to be the bridge between the data team and the marketing team." - Chris Sell
"Where data teams get frustrated with marketing is they don't think marketing specific enough about their needs. So marketing will talk about different campaigns they want to run, but they don't know what data points actually go to those." - Chris Sell
"Marketers had no agency in using their own data for targeting in their marketing." - Chris Sell