Bridging the gap between marketing & sales

Jennifer McAdams, Chief Marketing Officer at Xactly, delves into bridging the gap between marketing & sales. In this episode, Jeniifer shares her perspectives on the importance of aligning sales and marketing teams, the impact of misalignment between sales and marketing teams, and statistics on increased deal closure with aligned marketing and sales.

About the speaker

Jennifer McAdams

Xactly

Jennifer is Chief Marketing Officer at Xactly

Part 1 Bridging the gap between marketing & sales
Part 2Marketing in the era of AI

Show Notes

00:00

Introduction to the podcast and guest speaker.

The host introduces the guest speaker, Jennifer McAdams, the Chief Marketing Officer at Xactly, and provides an overview of the company's AI-powered platform.
02:45

Importance of aligning sales and marketing teams.

Discussion on the impact of misalignment between sales and marketing teams, emphasizing the need for unity to drive revenue effectiveness.
05:20

Statistics on increased deal closure with aligned marketing and sales.

Exploring the potential increase in closing deals when marketing and sales teams are aligned, referencing stats from Gartner and other sources.

Quotes

"When you don't have that spirit of everybody's in the boat, of course, there's finger-pointing." - Jennifer McAdams
"I think overall for revenue effectiveness and responsible revenue effectiveness, like it's required, it's not optional that sales and marketing are aligned." - Jennifer McAdams
"I've seen some stats that were up to two hundred nine percent increase in closing deals when marketing and sales are aligned." - Jennifer McAdams