B2B content marketing secrets — Paul Slack // Vende Digital
- Part 1Identifying your B2B Demand Gen audience — Paul Slack // Vende Digital
- Part 2 B2B content marketing secrets — Paul Slack // Vende Digital
Show Notes
Quotes
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"When we think about content marketing in today's context, it's not writing a lot about a lot of things, but it's going really deep and horizontally into the things that are in our wheelhouse." - Paul Slack
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"Today, content should focus on E-E-A-T: Experience, Expertise, Authority, and Trust, adapting to changing algorithms and AI." - Paul Slack
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"A successful content strategy starts with addressing customer pain points and guiding them toward solutions with your products and services." - Paul Slack
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"The best companies out there that are doing content marketing the right way are engaging their employees and their brand to provide a unified message that's useful to the buyer at the different stages of their buying journey." - Paul Slack
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"Your desired outcome from content marketing really should be to become the go-to resource for your customer within your category. " - Paul Slack
- Part 1Identifying your B2B Demand Gen audience — Paul Slack // Vende Digital
- Part 2 B2B content marketing secrets — Paul Slack // Vende Digital
Up Next:
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Part 1Identifying your B2B Demand Gen audience — Paul Slack // Vende Digital
Paul Slack, CEO and Founder of Vende Digital, explores B2B demand generation. Over the last two decades, B2B demand generation has shifted from relying on sales teams to being driven by marketing. Now, empowered buyers independently seek information, delaying engagement with sales and putting the onus on marketers to actively engage and influence them throughout their journey. Today, Paul discusses how to identify your B2B demand gen audience.
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Part 2B2B content marketing secrets — Paul Slack // Vende Digital
Paul Slack, CEO and Founder of Vende Digital, explores B2B demand generation. Engaging in content marketing with the goal of more traffic and sales often results in content your potential customers don’t care about. However, when you start with the customer and focus on becoming the go-to resource in your category, you not only create valuable content but also naturally attract increased traffic and sales. Today, Paul discusses B2B content marketing secrets.
