Avoid SPAM traps
Show Notes
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02:42Email deliverability and Gmail CIS AdminsGmail CIS admins have to deal with spam coming from within and outside their network. While they arent perfect, they are very efficient with automation.
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03:48How to achieve email marketing engagementFirst, the message needs to get to the inbox in order to have a chance to be relevant. After making it to the inbox, it needs to be relevant in terms of timing, content, and the audience.
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06:10Tools to help you make it to the inboxBechmark against your own performance and what you know to be achievable. Inbox placement tools can also be used to check whether your email got into the inbox or promotions folder.
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08:46Separating your mail flows onto different domainsMail flows can be separated onto different domains dedicated to different purposes. When separated out to one domain per person, bring in a company specialized in scaling sales.
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10:54How to think about your email outreachEstablish your domains reputation and start off sending small amounts. If the initial testing goes well, then you can increase to sending 100 to 150 messages a day.
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13:07How to scale your email marketingEnsure that the volumes being sent out remain consistent remain consistent. Ideally, there shouldn't be any big jumps up or down so it seems like its coming from a human.
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16:47How to avoid domain reputation infectionIf one of your domains has a problem, it can infect the other domain on that Google workspace. To avoid this situation, you should already have another warmed domain ready to go.
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19:55Identifying a good warming service providerYour warming partners volume sending ability should be similar to yours. Consider the inbox service providers they support and whether they automate ramping up and ramping down.
Quotes
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"There's way more marketers and sales people than there are CIS admins at these companies. So, we've got numbers on our side as far as getting quality content that's relevant." -Sam Tuke, CEO, Lightmeter
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"You need the message to get to the inbox in order for it to have a chance to be relevant. And once it actually meets human eyeballs, it needs to be relevant in terms of the timing, content, and audience." -Sam Tuke, CEO, Lightmeter
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"You can achieve 80%-90% open rates on your email if it's super relevant, you're sending small batches, and you've done a good job of targeting the value proposition." -Sam Tuke, CEO, Lightmeter
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"If you've ever achieved 10% call rate or engagement rate in terms of a reply, you know that's achievable. So, that's your benchmark for your content and your industry." -Sam Tuke, CEO, Lightmeter
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"In the 100-150 messages per day range, and you're asking for trouble. Regardless of what kind of content and targeting you're doing, it's very hard to avoid being flagged as spam by Google." -Sam Tuke, CEO, Lightmeter
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"It's good to separate your mail flows onto different domains dedicated to different purposes. So, sales on one domain, marketing on another domain, and your office mail on another domain." -Sam Tuke, CEO, Lightmeter
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"If it's a new domain, it's like a credit rating. If you've got no history, that's the same as a bad history with these services. So if it's a new domain or a new subdomain, you need to establish your reputation." -Sam Tuke, CEO, Lightmeter
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"The goal is to have your sales mail looking as much like Office Mail is possible. And Office Mail doesn't jump from zero to 150 overnight. And it doesn't jump from 150 down to five overnight." -Sam Tuke, CEO, Lightmeter
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"If you're using the same Google workspace with multiple domains and one of those domains has a problem, you can expect the other domains will have a problem pretty soon after." -Sam Tuke, CEO, Lightmeter
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"if you're looking to send hundreds of messages per day, you're going to want a warming partner who's capable of sending a similar volume ." -Sam Tuke, CEO, Lightmeter
Up Next:
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Part 1Avoid SPAM traps
Sam Tuke, Founder and CEO of Lightmeter, talks about email deliverability for scaling sales teams. When executed correctly, email marketing can drive a lot of great results for companies. However, if Google doesn’t consider your content relevant for the intended recipient, your emails are a lot less likely to make it to your prospects’ and customers’ inboxes. Today, Sam discusses deliverability email 101.
