Audience discovery for marketing research — Sharekh Shaikh // CleverX
- Part 1 Audience discovery for marketing research — Sharekh Shaikh // CleverX
- Part 2The power of video bases research interview — Sharekh Shaikh // CleverX
Show Notes
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02:33CleverX's transformative approach to market researchCleverX addresses inefficiencies in market research by providing a platform that connects researchers directly to senior business professionals. The platform eliminates fraud and inefficiencies that traditionally plague the process, combating a 40% industry fraud rate.
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04:53Fraud challenges in the market research industryMarket research fraud involves individuals participating in surveys or research as someone else for quick monetary gain, undermining research quality and trust. Eradicating unreliable panel providers or tackling fraud directly are the only viable solutions to counter the growing issue.
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06:48How CleverX facilitates audience discovery for market researchCleverX empowers marketers to find and connect with individuals relevant to their research, ensuring confidence in the quality of insights. CleverX integrates with Qualtrics and other tools, streamlining the research process while enabling participant incentivization within the platform.
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09:02Strategies for marketing executives in audience researchOne-on-one calls with specific personas help marketers understand their motivations, budgets, and competitors to optimize product positioning. Collective intelligence captures broader perspectives, guiding informed product development aligned with market demands.
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12:18Leveraging market research in marketing planningRather than spending months building a marketing plan, test hypotheses quickly to explore potential successes or failures early on. Additionally, instead of copying a successful competitor, leverage your organization's unique identity to resonate with specific customer segments.
Quotes
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"By market research industry standards, fraud is around 40%. So for every dollar spent, there's 40 cents lost on fraud." - Sharekh Shaikh
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"In B2B, one successful survey response costs between $80 to $200. There are people in the world who want to make $80 in 15 minutes by saying theyre someone else. So there are these black markets out there." - Sharekh Shaikh
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"One thing Id highly recommend to marketers is not to spend weeks and months just building a marketing plan. Instead, execute and test multiple hypotheses as quickly as possible." - Sharekh Shaikh
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"It's okay to copy certain things. But your brand, product, service, and people differ from other companies. Find your own messaging and positioning to go after a specific set of customers." - Sharekh Shaikh
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"Marketing and sales comes down to your organization's DNA. Figure out who you are and then position yourself accordingly." - Sharekh Shaikh
- Part 1 Audience discovery for marketing research — Sharekh Shaikh // CleverX
- Part 2The power of video bases research interview — Sharekh Shaikh // CleverX
Up Next:
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Part 1Audience discovery for marketing research — Sharekh Shaikh // CleverX
Sharekh Shaikh, Founder of CleverX, delves into enhancing marketing research methods. Despite global spending of $75 billion on market research, the industry faces rampant fraud. CleverX is tackling this issue by connecting researchers directly to senior business professionals, ensuring high-quality and trustworthy insights. Today, Sharekh discusses audience discovery for market research.
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Part 2The power of video bases research interview — Sharekh Shaikh // CleverX
Sharekh Shaikh, Founder of CleverX, delves into enhancing marketing research methods. Video interviews are invaluable tools in product and market research, offering deeper insights into consumer behavior and perceptions. Moreover, they allow researchers to uncover insights that may not be easily captured through traditional surveys or audio-only interviews. Today, Sharekh discusses using video for your product and market research.
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