Aligning your sales & marketing teams through social media
- Part 1How fractional leadership roles are transforming the marketing landscape
- Part 2 Aligning your sales & marketing teams through social media
Show Notes
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00:30Leveraging social media platforms for sales and marketing alignment.Discussion on utilizing social media to bridge the gap between sales and marketing teams and strategies for effective alignment.
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05:15Avoiding pitfalls in social media integration for sales and marketing alignment.Common mistakes organizations face when integrating social media into sales and marketing alignment and how to prevent them.
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10:45Utilizing data and analytics from social media for sales and marketing collaboration.Exploration of leveraging social media interactions data to optimize collaboration between sales and marketing teams and drive joint decision-making.
Quotes
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"We have to understand that there has been a radical shift in terms of consumer behavior and not just with Gen Z that we all want to think about. They're different to us, but actually across the board." - Jadis Tillery
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"People are just not engaging with people anymore in the ways that we have typically understood how sales and marketing would work. So it becomes incredibly important that sales and marketing are aligned." - Jadis Tillery
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"It's really important that we understand that sales and marketing need to work very closely together to understand what are the guardrails of approaching social selling." - Jadis Tillery
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“If you're a B2B marketer, for sure, LinkedIn is going to be your primary channel and potentially you're looking at X or threads.” - Jadis Tillery
- Part 1How fractional leadership roles are transforming the marketing landscape
- Part 2 Aligning your sales & marketing teams through social media
Up Next:
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Part 1How fractional leadership roles are transforming the marketing landscape
Founder and Director at iKwe, Jadis Tillery, shares her expertise in blending strategic vision with cutting-edge technology to drive digital transformation for businesses and marketing teams, creating next-generation customer experiences. With over 25 years of experience in B2C, D2T, and B2B marketing, Jadis specializes in empowering growth for Private Equity, Venture Capital, and companies seeking Series A and Series B investments. Her track record includes supporting over 100 businesses in transforming their sales and marketing strategies, making her a valuable resource for sustainable business growth.
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Part 2Aligning your sales & marketing teams through social media
Founder and Director at iKwe, Jadis Tillery, shares insights on empowering growth for businesses seeking investments and driving digital transformation through strategic vision and technology. With over 25 years of experience in various marketing sectors, including Media, Luxury Retail, and B2B SaaS, Jadis specializes in tailoring strategies to meet industry-specific challenges. Notable achievements include generating $1M in a month through internal ambassador networks and leading pioneering initiatives in social media and live broadcasting.
