AI in podcast advertising & YouTube sponsorships

Quotes

• "We've been in business for eight years now. We've placed well over $100 million in ads on behalf of our clients and are responsible for doing highly effective, highly engaged direct response ad campaigns across these very rich, very impactful mediums." - Glenn Rubenstein

• "It's really, really important to have multiple methods of attribution when doing any sort of advertising, especially in this medium, which is really a hybrid of offline advertising and digital." - Glenn Rubenstein

• "I'm a big believer in AI. I think the technology is getting scary good; if you listen to what it can do with music, what it can do with the written word and what it can do with voice. It's really impactful." - Glenn Rubenstein

• “There's always going to be these high profile missteps with technology. And that's what recenters people to say, OK, maybe we need some safeguards in place.” - Glenn Rubenstein

• “I don't recommend any brand to a radio style ad, where it's just a pre produced 30 second injected in there.” - Glenn Rubenstein

• “There is nothing more disappointing, from my perspective, with an actual ad execution, when you listen to an ad that's overly scripted, and you could just tell if it sounds like somebody reading, that's not what you want. You want somebody making that one to one connection with the listener with the viewer.” - Glenn Rubenstein