How do you get a company executive to say something quotable in their first recording session?
- Part 111 Must-Answer Questions to Build a B2B video
- Part 2Advice you’d give to yourself before launching the B2B Growth podcast?
- Part 3 How do you get a company executive to say something quotable in their first recording session?
- Part 4Biggest red flag that shows a company isn’t ready to start a video podcast
- Part 5Three metrics that prove your content strategy is working
Episode Chapters
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00:07: Multiple Takes Strategy
The key to getting quotable content from executives is having them record multiple versions, with the first take serving as practice to identify the most compelling points.
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00:30: First Recording Nerves
Even expert communicators struggle with nerves during initial recording sessions, making it unrealistic to expect perfect quotable content on the first attempt.
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00:42: Demonstration Through Practice
A live demonstration shows how repeated practice and experience with recording sessions leads to more natural and confident delivery over time.
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Episode Summary
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Getting Executives to Deliver Quotable Content on Their First Recording
Introduction
Benji Block, founder of Signature Series and former Executive Producer of B2B Growth podcast (5M+ downloads), reveals a counterintuitive truth about executive content creation: even the most polished leaders struggle to deliver their best material on the first take. With experience launching over 50 podcasts and coaching 80+ leaders, Block shares practical techniques for extracting compelling, quotable content from executives during their initial recording sessions. -
The Reality of First-Time Recording Nerves
Block emphasizes that nerves inevitably impact performance, regardless of an executive's communication expertise. "I've never seen someone be an expert the first time," he notes, highlighting how even seasoned speakers face challenges when the recording light turns on. This universal truth underscores why content producers need specific strategies to help executives overcome initial recording anxiety and deliver authentic, impactful messages that resonate with audiences. -
The Multiple Takes Strategy
The key to capturing quotable content lies in iteration and refinement. Block's approach centers on having executives record their thoughts multiple times, with strategic guidance between takes. After the initial recording, producers should identify the most compelling statement and have the executive lead with that insight in subsequent takes. This technique transforms scattered thoughts into focused, powerful messages that grab attention and communicate value clearly. -
Building Confidence Through Encouragement
Throughout the recording process, continuous encouragement plays a crucial role in helping executives relax and find their authentic voice. Block emphasizes being "encouraging the whole time through" as executives work through multiple takes. This supportive approach helps speakers move past their initial nervousness and tap into their natural expertise, ultimately producing content that showcases their knowledge while maintaining accessibility and engagement. -
Practical Implementation for Content Teams
Marketing teams can apply Block's methodology by building buffer time into recording schedules, allowing for multiple takes without pressure. Content producers should listen actively during initial recordings to identify golden nuggets buried within longer explanations. By restructuring these insights to lead the narrative and providing specific direction for subsequent takes, teams can transform executive expertise into compelling content that drives engagement and builds thought leadership. -
Conclusion
Creating quotable executive content requires patience, strategy, and an understanding that first takes rarely capture an executive's best material. Block's experience demonstrates that through multiple recordings, strategic restructuring, and consistent encouragement, content teams can help executives deliver powerful messages that resonate with B2B audiences. The investment in this iterative process pays dividends in creating authentic, impactful content that positions executives as thought leaders while driving meaningful engagement with target audiences. -
- Part 111 Must-Answer Questions to Build a B2B video
- Part 2Advice you’d give to yourself before launching the B2B Growth podcast?
- Part 3 How do you get a company executive to say something quotable in their first recording session?
- Part 4Biggest red flag that shows a company isn’t ready to start a video podcast
- Part 5Three metrics that prove your content strategy is working
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Part 111 Must-Answer Questions to Build a B2B video
B2B content creators struggle to measure real impact beyond vanity metrics. Benji Block, founder of Signature Series, shares his framework for building content that drives business results. He reveals his 11-question assessment for evaluating content effectiveness, explains how to optimize YouTube thumbnails through A/B testing, and outlines three core metrics that prove content strategy success: meaningful engagement through comments, high average view duration, and improved click-through rates.
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Part 2Advice you’d give to yourself before launching the B2B Growth podcast?
B2B content creators struggle to measure real impact beyond vanity metrics. Benji Block, founder of Signature Series and former host of B2B Growth podcast, shares his framework for evaluating content performance. He recommends tracking meaningful comments that spark conversations, monitoring average view duration to gauge content quality, and optimizing click-through rates through systematic thumbnail testing. The discussion covers how engagement metrics connect to business outcomes and the importance of measuring downstream effects like website visits and real-world conversations.
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Part 3How do you get a company executive to say something quotable in their first recording session?
B2B executives struggle to deliver quotable content in their first recording sessions. Benji Block, founder of Signature Series, shares proven techniques from launching 50+ podcasts and coaching 80+ leaders to become standout hosts. He recommends multiple takes to overcome initial nerves, identifying the strongest statement from the first attempt, then having executives lead with that hook in subsequent recordings. Block emphasizes that even expert communicators need encouragement and practice to deliver their best performance on camera.
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Part 4Biggest red flag that shows a company isn’t ready to start a video podcast
B2B companies struggle to create content that actually drives business results. Benji Block, founder of Signature Series, has launched 50+ podcasts and generated millions of views helping brands build content strategies that work. He breaks down the three critical metrics that prove content effectiveness: meaningful comment engagement, high average view duration, and optimized click-through rates through A/B tested thumbnails. The discussion covers how to measure downstream business impact and create content that compiles engagement over time.
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Part 5Three metrics that prove your content strategy is working
Content strategy success hinges on three measurable outcomes. Benji Block, founder of Signature Series and former Executive Producer of B2B Growth podcast, breaks down the metrics that matter for B2B brands. He outlines a framework measuring click-through rates on thumbnails and titles, average view duration for consumption quality, and downstream engagement including comments, website visits, and real-world conversations that drive business results.
Play Podcast