Why every company is a media company — Shane Hegde // Air
- B2B
- CRO, Email Marketing, Brand, Influencer Marketing, Organic Growth, Podcast Advertising, Social Media Marketing, SEO
- SAAS
- Entrepreneurship, Branding
- Part 1$100 million plan for building a unicorn in 24 months — Shane Hegde // Air
- Part 2 Why every company is a media company — Shane Hegde // Air
Show Notes
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02:26Why most companies today operate as media companiesIn modern organizations, there are many different stakeholders, tools, and workflows that visual data flows through. So, with all these teams interacting with visual data, thats what makes most companies media companies.
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04:38Media companies vs SaaS companies using graphics to drive subscriptionsEssentially, for most companies, content is very important to what they do. And, these companies need to acknowledge that they provide the right tooling to accomodate an effective workflow.
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06:39The importance of having a creative operation systemVisual data requires different types of tools to manage that work and to ensure that its happening efficiently. A creative operation system enables you to organize and centralize that work for your team.
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08:22Figuring out the right channels to invest inDepending on the type of company you have, its about determining where you have a unique advantage against your competitors. So, youre matching your content strategy to that edge based on the budget and where your customers are.
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11:37Being selective about the channels you go intoYou dont need to go into every channel or platform to find success. Instead, ensure that you're building content thats consistent with the brands message and that is specific to the channel it's being distributed on.
Quotes
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"Today, because a company has so many different stakeholders that need to work with content and they have many different tools where content needs to flow through, I characterize that as a media company." -Shane Hegde, CEO, Air
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"Visual data is so important across the organization. And companies need to acknowledge that and have the right tooling in place to be able to make that an effective workflow." -Shane Hegde, CEO, Air
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"For visual data, images, videos, PDFs, there should be a different type of tooling you use to manage that work and make sure it's happening efficiently." -Shane Hegde, CEO, Air
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"Channel specificity is really important. You do not need to go in on every single channel in order to be successful." -Shane Hegde, CEO, Air
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"Building content that is consistent with the brand message, but also specific to the platform or channel you're distributing the content is super important." -Shane Hegde, CEO, Air
- Part 1$100 million plan for building a unicorn in 24 months — Shane Hegde // Air
- Part 2 Why every company is a media company — Shane Hegde // Air
Up Next:
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Part 1$100 million plan for building a unicorn in 24 months — Shane Hegde // Air
Shane Hegde, CEO of Air, discusses how marketing strategies can affect your company's valuation. As your company grows, it’s inevitable that your metrics will start to change. And, as companies look to scale their marketing activities, they’re going to have to make the shift towards organic marketing channels to ensure that spending remains minimal while growth occurs. Today, Shane talks about his 100 million dollar plan for building a unicorn in 24 months.
Play Podcast -
Part 2Why every company is a media company — Shane Hegde // Air
Shane Hegde, CEO of Air, discusses how marketing strategies can affect your company's valuation. Most modern companies work with visual data on their social media pages, websites, and even their sales reps are sending out video tutorials. And, what most of these companies need is a way to organize and manage these pieces of data to ensure that workflows are effective and each team is working efficiently with the data. Today, Shane talks about why every company is a media company.
