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Joe Perello | Props
CMOs brutal truth to describe Content Marketing in one word
Content marketing remains unmeasurable and "mushy" for most CMOs. Joe Perello, CEO of Props and former NYC CMO, shares how to transform creator marketing into a performance channel with measurable outcomes. He reveals techniques for achieving 55-65% open rates across client programs and explains why authentically integrated brand content consistently outperforms traditional advertising when paired…
Play PodcastJoe Perello | Props
Data-driven Creative Content Strategy that’s transforming marketing
Creator marketing needs a performance-driven approach. Joseph Perello, CEO of Props, shares how his company transforms owned media into a measurable marketing channel that delivers predictable outcomes. He explains the strategic balance between video and image content for different marketing objectives, why traditional vanity metrics fall short, and how to blend creator authenticity with paid…
Play PodcastJoe Perello | Props
Why brand-owned content is marketing’s new frontier
Traditional ads are failing while marketing budgets shrink. Joe Perello, CEO of Props, explains how to transform creator marketing into a measurable performance channel by hosting authentic content on your own website. His approach blends creator storytelling with paid social distribution, creating efficient retargeting pools that drive conversions while simultaneously improving performance across all marketing…
Play PodcastGraham Mudd | Anonym (a Mozilla company)
Mozilla’s Privacy-Friendly Ad Targeting
Privacy-friendly ad targeting is getting harder as cookies disappear. Graham Mudd, SVP of Product at Anonym (Mozilla), shares how privacy-preserving technologies can actually improve targeting results. Marketers can leverage first-party data using advanced machine learning techniques to find lookalike audiences without sharing customer data with ad platforms. This approach delivers approximately 30% better efficiency in…
Play PodcastJoyce Gordon | Amperity
Should your C-Suite learn to use AI before your employees?
Should C-suite or employees lead AI adoption? Joyce Gordon, Head of AI at Amperity, explains why both leadership and frontline staff must understand AI capabilities for organizational success. She discusses how executives should provide guidance on appropriate AI use while empowering individual contributors who best understand specific use cases. Gordon shares strategies for balancing top-down…
Play PodcastKevan Yalowitz | Accenture
Who gets fired first when AI Agents become a reality?
AI is reshaping advertising roles and responsibilities. Kevan Yalowitz, Global Software and Platform Lead at Accenture, examines which positions face disruption as agentic AI becomes mainstream. He discusses how NotebookLM and similar tools are transforming basic research functions, while emphasizing that technology-savvy professionals who leverage AI will thrive regardless of their position in the organization.
Play PodcastKevan Yalowitz | Accenture
ChatGPT, Claude, and Gemini enter a cage match…
AI is reshaping the advertising landscape. Kevan Yalowitz, Global Software and Platform Lead at Accenture, shares his comparative analysis of leading AI models including ChatGPT, Claude, and Gemini. He demonstrates how each platform excels in different use cases—Gemini for broad data integration, ChatGPT for deep reasoning and research, and Claude for nuanced copywriting—revealing how marketing…
Play PodcastMatthew McGrory | Arwen
2025 social media landscape for brands trying to implement AI
In this lightning round episode of the MarTech Podcast, host Benjamin Shapiro is joined by Matthew McGrory, Co-founder and CEO of Arwen AI, to break down the rapidly evolving role of artificial intelligence in social media marketing. Matthew describes the 2025 social media landscape as “fractured,” pointing to the overwhelming array of AI tools and…
Play PodcastMatthew McGrory | Arwen
AI-Led Social: Going from listening to interaction
Social media requires interaction, not just monitoring. Matthew McGrory, CEO of Arwen.AI, explains how AI transforms social channels into conversation hubs by identifying buying signals and automating personalized responses. He demonstrates how retrieval augmented generation can craft brand-appropriate replies while maintaining human oversight, and reveals why positive engagement is now being algorithmically prioritized across major…
Play PodcastNataly Kelly | Zappi
The benefits of writing with a co-author
Creating consistent brand voice across platforms is challenging. Nataly Kelly, CMO of Zappi, shares insights from co-authoring "Brand Global, Adapt Local" with Katherine Zobre. She explains how co-authoring benefits from complementary writing styles, discusses techniques for adapting personal writing to match a partner's tone, and demonstrates how collaborative writing produces more engaging content than solo…
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