LISTEN IN A POD APP
Filters
Lomit Patel | Tynker
Do’s & Don’t when marketing to kids — Lomit Patel // Tynker
Lomit Patel, Chief Growth Officer at Tynker, looks into the use of technology and how it impacts our kids. When marketing to minors, several things have to be taken into consideration such as data collection, use, and storage. Unlike other companies, Tynker is determined to be COPPA compliant and doesn’t track or sell the data…
Play PodcastJuan Mendoza | The MarTech Weekly
Launching MarTech Weekly Pro — Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about what’s happening in Martech news. The Martech Weekly has been serving the community for two years. Now, they’ve moved into the paid subscription space with the launch of The Martech Weekly Pro. Today, Juan discusses why he decided to launch The Martech Weekly Pro.
Play PodcastJuan Mendoza | The MarTech Weekly
Is Social or Tech dying faster — Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about what’s happening in Martech news. User growth rates on social media platforms are declining and companies like Meta recently let go of 11,000 employees. It’s clear that there are many changes taking place in the social media landscape, but are we in the age…
Play PodcastNeil Heckman | breakfast consulting
The great resignation and where companies went wrong — Neil Heckman // breakfast consulting
Neil Heckman, Founder of Breakfast Consulting, discusses the evolution of the executive CMO role. Even before the pandemic, brands that were in extended periods of hyper-growth got into trouble due to overhiring. This led to many brands having to lay off people and to many employees resigning as their workloads increased and the workforce decreased…
Play PodcastNeil Heckman | breakfast consulting
The changing role of the executive CMO — Neil Heckman // breakfast consulting
Neil Heckman, Founder of Breakfast Consulting, discusses the evolution of the executive CMO role. Ideally, the role of a CMO is to be the voice of the brand they’re representing and to essentially get the brand out there. However, at different stages of a company's growth, different skill sets are needed and that has led…
Play PodcastHugo Loriot | fifty-five
Future-proofing their martech stack — Hugo Loriot // fifty-five
Hugo Loriot, Partner at fifty-five, discusses changes in analytics and their impact on your martech stack. For larger companies, there’s likely a team of people responsible for just managing the martech stack. However, less resourced companies are unlikely to have someone dedicated to that endeavor full-time and that can lead to complications, especially in the…
Play PodcastHugo Loriot | fifty-five
Google Analytics 4 pandamonium — Hugo Loriot // fifty-five
Hugo Loriot, Partner at fifty-five, discusses changes in analytics and their impact on your martech stack. By the summer of 2023, Universal Analytics will stop collecting new user interaction data. Marketers and publishers who want continued access to new user interaction data need to migrate to Google Analytics 4, but they’ll also be gaining access…
Play PodcastNicholas Thickett | Alignd
Social Selling for Compounding SaaS Growth — Nicholas Thickett // Alignd
Nicholas Thickett, Managing Partner at Alignd, chats with guest host Jordan Crawford, Co-Founder of Blueprint, about how to accelerate your sales pipeline. Social selling has the potential to earn your brand trust at scale and this trust can speed up the deals in your pipeline. But, if you’re doing it on the wrong platform, your…
Play PodcastNicholas Thickett | Alignd
Accelerate Your Pipeline With Comments — Nicholas Thickett // Alignd
Nicholas Thickett, Managing Partner at Alignd, chats with guest host Jordan Crawford, Co-Founder of Blueprint, about how to accelerate your sales pipeline. Customers who trust your brand are more likely to recommend it to others. While many B2B brands understand the value of trust, they struggle to operationalize engagement strategies that grow their audience with…
Play PodcastJoyann Boyce | Arima & Co
Inclusive Marketing strategies — Joyann Boyce // Arima & Co
Joyann Boyce, Founder of Arima & Co, talks about the importance of inclusive marketing. As the TikTok generation grows older and audiences become more diverse, inclusive marketing will need to be part of your marketing arsenal. While it’s easy for us as marketers to default to stereotypes, thinking about how we can get our campaigns…
Play PodcastAbout Business Type: Marketing Consultancy
Sponsors of the MarTech Podcast
