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Business Type: Advertising Platform, Marketing Analytics
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Alex Schultz | Meta
First impressions when Apple introduced the App Tracking Transparency feature in iOS 14.5
Apple's iOS 14.5 App Tracking Transparency disrupted digital advertising measurement. Alex Schultz, CMO and VP of Analytics at Meta, shares his candid first reaction to Apple's privacy changes and their strategic impact. He explains how Meta leveraged synthetic data modeling and predictive analytics to recover from reduced tracking capabilities. The conversation covers how privacy constraints…
Play PodcastJacob Ross | PebblePost
Why Engaging Customers At Home Matters — Jacob Ross // PebblePost
Jacob Ross, CEO of PebblePost, talks about the role of offline media and the future of marketing. Nowadays, the home has become a fortress of consumer activity where people make significant purchasing decisions. Direct mail is making a resurgence as it allows brands to reach customers with relevance and respect, enabling consumers to consider products…
Play PodcastJacob Ross | PebblePost
The Rise of “Offline” Digital Channels — Jacob Ross // PebblePost
Jacob Ross, CEO of PebblePost, talks about the role of offline media and the future of marketing. Marketers are facing immense pressure to deliver results and are looking for new ways to evaluate and measure their marketing. The reality is that cookies are going away, but privacy regulations aren't, so brands need fresh ways to…
Play PodcastAbout Business Type: Advertising Platform, Marketing Analytics
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