The power of financial media networks
- Part 1Secrets to CPG marketing success
- Part 2 The power of financial media networks
Show Notes
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00:00Introduction to the power of financial media networks.Explaining the concept of financial media networks and their impact on marketing strategies.
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05:15Benefits of utilizing financial media networks.Discussing the advantages of incorporating financial media networks in marketing campaigns.
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10:45Case studies showcasing successful financial media network campaigns.Exploring real-world examples of effective financial media network implementations.
Quotes
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"Top of wallet means that, on average, all of us consumers carry multiple credit cards, some as much as four credit cards in their wallet at any given time. So any bank is looking to be that first one you reach for, be that top of wallet card." - Tom Burgess
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"it was very surprising to me to see the amount of engagement when the consumers saw this new thing on their bank. We had a significant number of people that activated [...] And not only that, but when we said, do you want to put your email in here so you'll find out when we have new offers, we had over 50% of the people, in some cases, 60% of the people clicking the button" - Tom Burgess
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"There are banks that are saying no to certain categories. There are banks that are looking for those brands to give the best in market offer, the best in market program, or maybe an exclusive program. So the banks do know that their brand is strong. They know they have a very trusted environment." - Tom Burgess
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“The banks want to work with brands. They want to try to, in their good, fun environment to do it because they'll do anything.” - Tom Burgess
- Part 1Secrets to CPG marketing success
- Part 2 The power of financial media networks
Up Next:
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Part 1Secrets to CPG marketing success
President Tom Burgess from Snippmedia, a global marketing solutions company specializing in fostering brand relationships through disruptive engagement solutions, delves into the secrets of CPG marketing success. Discover how understanding competitive intelligence and engaging with perceived competitors can enhance your marketing strategies. Learn about determining brand differentiators to stay ahead in the market.
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Part 2The power of financial media networks
President Tom Burgess from Snippmedia, a global marketing solutions company specializing in disruptive engagement solutions, delves into the power of financial media networks. Discover how engaging with perceived competitors can enhance your marketing strategy by understanding the competitive landscape and defining your brand differentiators. Explore how Snipp's promotions and loyalty programs drive customer engagement across various touchpoints to optimize the path to purchase. Join the conversation with Tom Burgess on this insightful episode of the MarTech podcast.
