Leveraging AI & digital experiences to enhance the client journey
- Part 1Finding the balance between performance marketing & brand-building
- Part 2 Leveraging AI & digital experiences to enhance the client journey
Show Notes
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00:00Leveraging AI to personalize digital experiences at scale.Discussion on how AI can enhance the client journey by tailoring digital experiences for customers.
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02:15Challenges in implementing AI powered solutions.Common obstacles faced by companies when integrating AI to improve the client journey and strategies to overcome them.
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04:45Role of data analytics in optimizing the client journey.Exploration of how data-driven insights can enhance customer engagement and retention through tailored digital experiences.
Quotes
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"we're at a point now with the advent of AI and what is going to come where there's going to be a hard reset on web standards because they're going to change dramatically. We're going to see the first fundamental shift of web standards because the interface is going to look different." - John Sampogna
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"For the last 10 plus years, we've lived in a world of structured data, where your Google Analytics, your website analytics, your shopping sales reports, your media reports, all that stuff is structured. [...] It's the efficacy of how long someone's viewing a video, it's all that stuff, right? It's very cut and dry. And I think what we're going to have in addition to that is this idea of unstructured data." - John Sampogna
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"We all know the purpose of 90% of blog content is to drive search results and organic traffic. You're not creating meaningful stuff here. " - John Sampogna
- Part 1Finding the balance between performance marketing & brand-building
- Part 2 Leveraging AI & digital experiences to enhance the client journey
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Part 1Finding the balance between performance marketing & brand-building
CEO & Co-founder of Wondersauce, John Sampogna, delves into finding the balance between performance marketing and brand-building. Discover how aligning these two aspects can enhance your marketing strategies and drive business growth. Explore the insights shared by John Sampogna on this episode of the podcast.
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Part 2Leveraging AI & digital experiences to enhance the client journey
CEO & Co-founder of Wondersauce, John Sampogna, delves into leveraging AI and digital experiences to enhance the client journey. Discover how Wondersauce, an agency specializing in brand storytelling, paid media, e-commerce, and digital experiences, utilizes innovative technologies to create impactful client interactions.
