Transitioning to a 1st-party data plan
- Part 1Bridging the gap between your marketing & data teams
- Part 2 Transitioning to a 1st-party data plan
Show Notes
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00:00Transitioning to a 1st party data planDiscussion on the benefits and challenges of moving towards a 1st-party data strategy for marketing initiatives.
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00:45Challenges in transitioning to a 1st party data planAddressing obstacles and barriers that companies may face when shifting to a 1st-party data strategy.
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01:20Impact of regulatory changes on data strategyExplaining how regulatory changes, like data privacy laws, affect the adoption of a 1st-party data plan.
Quotes
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"Over the last four to five years, a lot of brands and companies have already started to shift towards, hey, I need to take control of my data assets." - Chris Sell
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"Taking that extra lens to your big behemoth customer 360 is the starting point of having a first party data strategy. " - Chris Sell
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“Do that research exercise, but layer it, expose it to marketing, see if it's useful for their use cases, and then proceed.” - Chris Sell
- Part 1Bridging the gap between your marketing & data teams
- Part 2 Transitioning to a 1st-party data plan
Up Next:
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Part 1Bridging the gap between your marketing & data teams
CEO and Co-Founder of GrowthLoop, Chris Sell, delves into bridging the gap between marketing and data teams. GrowthLoop, a leading composable customer data platform (CDP), enables marketers to create dynamic audience segments, orchestrate cross-channel journeys, and assess campaign performance through its advanced data cloud. Seamlessly integrating with top data warehouses, GrowthLoop is revolutionizing the connection between data cloud and growth platforms.
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Part 2Transitioning to a 1st-party data plan
CEO and Co-Founder Chris Sell from GrowthLoop, a leading composable customer data platform (CDP), discusses transitioning to a 1st-party data plan. Learn how GrowthLoop empowers marketers to build dynamic audience segments, orchestrate cross-channel journeys, and evaluate campaign performance through its advanced data cloud. Seamlessly integrating with leading data warehouses, GrowthLoop is bridging the gap between data cloud and growth platforms.
