Rakuten’s business model – size, scope & mission

Founder and Fractional CMO of Craft Marketing Architects, Su Li Rivera, SVP of Marketing at Rakuten Rewards, discusses Rakuten's business model, size, scope, and mission. Rakuten, since its founding in 1997, has been instrumental in shaping the online shopping experience, offering Cash Back, deals, and shopping rewards to its 17 million U.S. members who have earned over $4.6 billion in Cash Back. Su Li Rivera delves into how understanding your brand differentiators is crucial for success in marketing.

About the speaker

Su Li Rivera

Rakuten Rewards

Su is Founder and Fractional CMO of Craft Marketing Architects

Part 1 Rakuten’s business model – size, scope & mission
Part 2Using data to drive personalization

Show Notes

00:00

Evolution of Rakuten's unique business model over time.

Discussion on how Rakuten's business model has evolved to become a leading e-commerce company globally.
02:15

Scope of Rakuten's global operations and market adaptation.

Insights into how Rakuten adapts its business model to different markets and regions worldwide.
04:45

Integration of various services under a unified mission.

Strategies employed by Rakuten to integrate e-commerce, fintech, and digital content services.
07:20

Importance of Rakuten's loyalty program in their business strategy.

Exploration of how Rakuten's loyalty program contributes to customer retention and overall business strategy.
09:30

Differentiation of Rakuten from other e commerce giants.

Explanation of how Rakuten sets itself apart from competitors like Amazon or Alibaba in the digital commerce landscape.

Quotes

"Connecting with buyers and their favorite brands sets us apart." - Su Li Rivera
"Our loyalty program drives customer retention and business strategy." - Su Li Rivera
"Reactivating members is a key focus for our acquisition efforts." - Su Li Rivera

Part 1 Rakuten’s business model – size, scope & mission
Part 2Using data to drive personalization

About the speaker

Su Li Rivera

Rakuten Rewards

Su is Founder and Fractional CMO of Craft Marketing Architects

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Part 1Rakuten’s business model – size, scope & mission

Founder and Fractional CMO of Craft Marketing Architects, Su Li Rivera, SVP of Marketing at Rakuten Rewards, discusses Rakuten's business model, size, scope, and mission. Rakuten, since its founding in 1997, has been instrumental in shaping the online shopping experience, offering Cash Back, deals, and shopping rewards to its 17 million U.S. members who have earned over $4.6 billion in Cash Back. Su Li Rivera delves into how understanding your brand differentiators is crucial for success in marketing.
Part 2Using data to drive personalization

Su Li Rivera, SVP of Marketing at Rakuten Rewards, delves into the power of data-driven personalization strategies in the e-commerce landscape. Discover how Rakuten, a pioneer in online shopping rewards, leverages data to enhance customer experiences and drive engagement.
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