The world of marketing outside of AI
- Part 1Collaborative & AI challenges for marketers
- Part 2 The world of marketing outside of AI
Show Notes
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00:30Leveraging AI for enhanced collaboration and campaign optimization.Discussion on how marketers can utilize artificial intelligence to improve teamwork and campaign performance.
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05:45Overcoming challenges in integrating AI tools for marketing collaboration.Addressing obstacles and strategies to successfully implement AI tools in collaborative marketing efforts.
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10:20Streamlining workflow and enhancing cross team communication with AI.Exploring how AI can support marketers in improving project management efficiency and communication processes.
Quotes
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"Marketers are super excited about AI. They want to use it to automate routine tasks." - Mariam Asmar
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"Our AI can be automated or automated AI plus human touch of something." - Mariam Asmar
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"How do we serve up the most relevant messaging and propositions for our customers?" - Mariam Asmar
- Part 1Collaborative & AI challenges for marketers
- Part 2 The world of marketing outside of AI
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Part 1Collaborative & AI challenges for marketers
VP of Strategic Consulting, Mariam Asmar, from Braze, a leading customer engagement platform, delves into collaborative and AI challenges for marketers. Discover how leveraging collaboration and AI can revolutionize marketing strategies, enhancing customer engagement and brand loyalty. Join Mariam as she shares insights on navigating the evolving landscape of marketing technologies to drive impactful customer connections.
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Part 2The world of marketing outside of AI
VP of Strategic Consulting at Braze, Mariam Asmar, delves into the realm of competitive intelligence and marketing strategies. Discover how engaging with your perceived competitors can enhance your marketing endeavors by understanding the existing landscape and defining your brand differentiators. Mariam sheds light on the importance of determining unique selling points to stand out in the market.