Collaborative & AI challenges for marketers

VP of Strategic Consulting, Mariam Asmar, from Braze, a leading customer engagement platform, delves into collaborative and AI challenges for marketers. Discover how leveraging collaboration and AI can revolutionize marketing strategies, enhancing customer engagement and brand loyalty. Join Mariam as she shares insights on navigating the evolving landscape of marketing technologies to drive impactful customer connections.

About the speaker

Mariam Asmar

Braze

Mariam is VP of Strategic Consulting

Part 1 Collaborative & AI challenges for marketers
Part 2The world of marketing outside of AI

Show Notes

00:30

Leveraging AI for enhanced collaboration and campaign optimization.

Discussion on how marketers can utilize artificial intelligence to improve teamwork and campaign performance.
05:45

Overcoming challenges in integrating AI tools for marketing collaboration.

Exploring the obstacles faced when implementing AI in collaborative marketing strategies and strategies to overcome them.
10:20

Streamlining workflow and enhancing cross team communication with AI.

Ways in which AI can support marketers in improving project management efficiency through streamlined processes and better communication.

Quotes

"AI can automate routine tasks, making marketers more productive." - Mariam Asmar
"Marketers are excited about AI to enhance efficiency in day-to-day tasks." - Mariam Asmar
"Braze encourages customers to experiment with AI features for better results." - Mariam Asmar