How Indeed measures marketing to fuel career success

VP of Growth & Analytics at Indeed, Jed Clevenger, delves into the strategies for measuring marketing success to empower career advancement. Discover how Indeed, the world's leading job site, utilizes analytics to enhance job search experiences globally. Gain insights into the importance of data-driven decisions in optimizing marketing efforts for career success.

About the speaker

Jed Clevenger

Indeed

Jed is VP of Growth & Analytics at Indeed

Part 1 How Indeed measures marketing to fuel career success
Part 2Executive view of marketplace marketing measurement

Show Notes

00:00

Approaching marketing measurement for career success.

Discussing how marketing efforts are aligned to contribute to individual career success.
05:15

Utilizing key performance indicators in talent acquisition.

Exploring the KPIs used to track the effectiveness of marketing strategies in talent acquisition.
10:45

Leveraging data analytics for successful campaigns.

Understanding the role of data analytics in identifying successful marketing campaigns and optimization opportunities.

Quotes

"The industry is changing rapidly; and every day, there seems to be or every week seems to be a new announcement about AI and where the industry is going. " - Jed Clevenger
"The fun part about my job is I get to work on both the B to C side of the house and the B to B side of the house." - Jed Clevenger
"If we are delivering the traffic, product is then the catcher to pick up that traffic" - Jed Clevenger
Indeed doesn't only have jobs, but it has company reviews. It's got salary information, it has sentiment about companies, and it has reviews of companies.” - Jed Clevenger