Planning Tech-Driven TV Campaigns — Angela Voss // Marketing Architects
Angela Voss
Marketing Architects
- Part 1Navigating the Evolution of Connected TV Advertising — Angela Voss // Marketing Architects
- Part 2Crafting Effective TV Campaign Strategies — Angela Voss // Marketing Architects
- Part 3 Planning Tech-Driven TV Campaigns — Angela Voss // Marketing Architects
Show Notes
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03:03How to strategically maximize TV advertising dollarsCrafting a strategic TV advertising approach involves moving beyond high-priced, high-profile events and considering daily reach opportunities. By intersecting consumer reach with cost strategically, marketers can optimize budgets, achieving more reach.
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05:49Cost considerations and seasonal planning in TV advertisingPerformance marketers must prioritize cost-effective slots based on audience and conversion rates, strategically aligning costs with impressions. Recognizing seasonal peaks and factoring potential higher prices during key weeks into the annual advertising plan is crucial.
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09:56Technology's impact on TV advertisingACR and IP-based attribution technologies empower data-driven decisions in TV advertising. These technologies provide insights into ad effectiveness, enabling smarter choices in terms of show selection, frequency, and overall campaign optimization for maximum impact.
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13:03Mitigating risks in TV advertising through pre testingThe fear of investing in TV advertising can be alleviated through pre-testing platforms and predictive tools. Utilizing these tools allows marketers to optimize their commercials for maximum impact, revenue, and brand growth before launching a campaign.
Quotes
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"If we're strategic about how we intersect reaching our consumer with the cost of reaching that consumer, we can 5x the amount of reach just because we're thoughtful about how we do that." - Angela Voss
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"Center your ad placements around the most effective delivery versus clustering them up in one single hour or anchoring them to a single show." - Angela Voss
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"There are ways to be in premium inventory with patience that will maximize your dollars so much further than just choosing and cherry picking high-profile events." - Angela Voss
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"The notion that we need to be in front of our consumer three times to drive a sale is a legacy thought. When you're looking at driving a sale, the first impression is going to be the most effective." - Angela Voss
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"We should absolutely go into television with insights already that we're putting the best creative in the market." - Angela Voss
- Part 1Navigating the Evolution of Connected TV Advertising — Angela Voss // Marketing Architects
- Part 2Crafting Effective TV Campaign Strategies — Angela Voss // Marketing Architects
- Part 3 Planning Tech-Driven TV Campaigns — Angela Voss // Marketing Architects
Angela Voss
Marketing Architects
Up Next:
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Part 1Navigating the Evolution of Connected TV Advertising — Angela Voss // Marketing Architects
Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Linear TV, once the dominant medium, has seen its stronghold diminish from capturing 80% of adult video viewing to just around 50%. With the rise of streaming, and players like Disney and Netflix introducing ad-supported options, connected TV advertising promises to be a game-changer for marketers. Today, Angela discusses navigating the evolution of connected television advertising.
Play Podcast -
Part 2Crafting Effective TV Campaign Strategies — Angela Voss // Marketing Architects
Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. While CTV is often associated with brand building, it's a versatile channel that offers a plethora of opportunities. Marketers can leverage it to uncover new audiences, drive sales, and foster future demand for products and services. Today, Angela discusses how to craft effective TV campaign strategies.
Play Podcast -
Part 3Planning Tech-Driven TV Campaigns — Angela Voss // Marketing Architects
Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Advancements like ACR and IP-based attribution provide marketers with powerful tools for informed decision-making in show selection, frequency, and campaign optimization in TV advertising. Aligning our objectives with the right technology ensures a solid understanding of performance and means for growth optimization. Today, Angela discusses how to plan tech-driven TV campaigns.
