Turning call data into marketing advantages — Masami Middleton // CallRail
- Part 1Unlocking call data insights using AI — Masami Middleton // CallRail
- Part 2 Turning call data into marketing advantages — Masami Middleton // CallRail
Show Notes
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02:29The importance of call insights for marketersMarketers should be concerned with how leads are handled by sales and whether those leads are driving ROI. Conversation intelligence solutions provide visibility into call handling and insights to optimize sales conversations and marketing campaigns.
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05:06Unlocking valuable insights from call data for campaign optimizationCallRails solution isolates the best leads and the sources driving those leads, and those signals can be used to train campaigns like Google Ads. Summaries and sentiment analysis provide at a glance insights, eliminating the need for manual review of call transcripts or recordings.
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07:42Optimizing keyword strategies with call insightsCall summaries, transcripts, and recordings provide valuable insights to refine or add keywords based on how customers actually describe the business. Additionally, call insights help marketers identify negative keywords to exclude irrelevant or unqualified leads.
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09:13Leveraging call data for customer research and business opportunitiesCall data provides valuable insights for reevaluating landing pages, mailers, and copy used to engage customers. Analyzing call data can uncover new solutions desired by customers and opportunities to expand your product offering.
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10:11Conducting competitive research with call dataIsolating and tagging calls mentioning competitor names enables analysis of customer needs and perceptions. Analyzing these calls helps evaluate how your business compares to competitors and provides rich data for understanding the voice of the customer.
Quotes
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"At a fundamental level, call insights provide a level of visibility that a lot of marketers or agencies historically have not had." -Masami Middleton, CMO, CallRail
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"Our summaries and sentiment analysis allows you to get at a glance insights in seconds, as opposed to pouring through call transcripts, or listening to hours and hours of call recordings." -Masami Middleton, CMO, CallRail
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"Using call summaries, or digging into transcripts or recordings is a great way to tweak or add to your keyword set to ensure the way you describe yourself is the way customers describe what you do." -Masami Middleton, CMO, CallRail
- Part 1Unlocking call data insights using AI — Masami Middleton // CallRail
- Part 2 Turning call data into marketing advantages — Masami Middleton // CallRail
Up Next:
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Part 1Unlocking call data insights using AI — Masami Middleton // CallRail
Masami Middleton, CMO at CallRail, talks about how to harness the power of artificial intelligence to gain actionable insights from your sales calls. Call data offers a treasure trove of insights on buyer intent, sentiment, customer language, etc. While most companies recognize its significance, they’re unable to take advantage of call data without a solution that can extract those insights.Today, Masami discusses how you can unlock call data insights using artificial intelligence.
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Part 2Turning call data into marketing advantages — Masami Middleton // CallRail
Masami Middleton, CMO at CallRail, talks about how to harness the power of artificial intelligence to gain actionable insights from your sales calls. Call data provides a direct link to the voice of the customer and can help marketers create more impactful marketing campaigns that drive high-quality leads. And, with the technology available today, there’s no need for marketers to spend hours listening to calls to extract valuable insights. Today, Masami discusses turning call data into marketing advantages.
