Best AI Tools for Marketers — Jeanna Barrett // First Page Strategy

Show Notes

• 02:42
  AI's current role in marketing

  AI has gained significant attention in a short period and marketers are still exploring its possibilities. While AI cannot replace human marketers, it can supplement their work and make processes more efficient, for example, using ChatGPT to identify customer pain points.
• 05:21
  Resources for prompt writing and AI tool updates

  Sharma Deepak, from Ask Your Digital Agency, provides updates about ChatGPT and other AI tools and regularly shares marketing prompts to test, via Instagram.
• 06:57
  Streamlining marketing processes and internal operations with AI tools

  First Page Strategy uses PageGPT to build landing pages quickly and to test different ads. For process documentation, they use WowTo for how-to videos, and Guide AI for video documentation of processes.
• 10:52
  Leveraging AI tools for social media management

  Social media management is often time-consuming and some B2B and SaaS companies may overlook its value. However, AI tools save time for social media teams by automation content and image creation for many different social media posts.
• 11:45
  AI for visual asset creation

  Adobe Firefly, a new AI tool still in beta, has the ability to manipulate photos effortlessly and minimize work for the designer. First Page Strategys designer was able to take a photo of someone, tell the tool to change the persons outfit, and have that action be completed instantly.
• 13:04
  Unlocking marketing efficiency via AI automation

  Time-consuming manual tasks that keep marketers from strategic work should be taken over by AI. Ultimately, instead of spending time on tasks like writing keywords for landing pages, marketers can focus on strategy, analysis, data mining, etc.