Launching & scaling eCommerce businesses — Greg Writer // Launch Cart

Show Notes

• 01:59
  An overview of Launch Cast

  Launch Cart is an alternative to Shopify that has a freemium model, built-in must-have features, and revenue optimization tools. Percy Miller, a.k.a, Master P has joined its board of directors as the chairman of the board in order to lend his expertise and help scale Launch Cart.
• 03:32
  The complexity and cost challenges of Shopify vs Launch Cart

  To access essential features, Shopify users must purchase and install multiple apps, slowing down their sites and hurting conversions. In contrast, Launch Cart provides a higher-converting platform with all the necessary features and functionality built-in for speed to market.
• 05:09
  The need for a bundled eCommerce platform

  Shopifys app model is a smart model as they can make money on the technology created by other developers. However, Launch Carts platform makes it easier and faster for entrepreneurs to launch an eCommerce business with its built-in must-have features.
• 05:57
  Launch Cart's approach to improving eCommerce launch processes

  Launch Cart aims to provide a platform that helps marketers increase their average order value and lifetime customer value through tools and technology. By building essential features into the platform, marketers can spend more on paid media and do so profitably.
• 07:01
  Tips for finding product market fit

  First, identify your target audience based on factors like their age, gender, interest, websites they hang out, etc. Once youve identified that, test your product and marketing strategies on different platforms, track the results, and optimize them to scale your business.
• 08:03
  Strategies for building your business predictably

  To build a business predictably, analyze your audience data, track and optimize ad performance, and ensure a profitable sales funnel. It's recommended to learn the basics and seek help if needed, such as getting a coach, mentor, or firm to assist with tracking and optimization.
• 09:41
  The primary KPIs for launching and scaling an eCommerce business

  These KPIs include cost per lead, cost per click, cost per impression, and cost per conversion. Its all about the ability to track and optimize these metrics by constantly testing different variants of your product titles, product descriptions, etc, in simple A/B split tests.
• 11:47
  Research tools for launching a successful eCommerce business

  Tools like Google Trends can be leveraged to do product research and AI tools like ChatGPT when youre unsure what to research. You can also seek guidance from mentors when doing research on whether your product or service will sell.