Why Marketers need Virtual Assistants — Tricia Sciortino // BELAY
- Part 1 Why Marketers need Virtual Assistants — Tricia Sciortino // BELAY
- Part 2Integrating Virtual Assistants and Marketing Technology — Tricia Sciortino // BELAY
Show Notes
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02:48How virtual assistants can help with marketing operationsVirtual assistants are ideal for keeping track of all of the project initiatives running through a marketing team. Essentially, marketers can use virtual assistants to handle all of the daily administrative tasks.
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04:13Marketing technology vs virtual assistantsWhile marketing campaigns are technology-driven, someone is still needed to set up the technology and the automation. Virtual assistants are the ones who set up templates within your technology and edit them.
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06:30Tasks to assign to virtual assistantsTo determine these tasks, figure out what your strengths and weaknesses are. If your weaknesses align with things that can be outsourced, those are the tasks that should be handed off to a virtual assistant.
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09:29Hiring a fullFor companies that dont need a full-time employee or theyre unable to afford it, working with virtual assistants and contractors is a good alternative. Belay has remained US-based to ensure a certain level of quality for its clients.
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12:02Why Belay hires within the US onlyBelays clients are US-based and they wanted to hire people residing within the same time zone. Moreover, limiting hiring to the US also removes the language barrier and enables them to better maintain the quality of the product and the service.
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16:02The difference in rates for domestic and international virtual assistantsIn general, the rates for US-based virtual assistants are 50% higher than they are for their international counterparts. While US-based rates range from $40 to $50, international rates are within the $20 to $30 range.
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17:27Using virtual assistants to scale your marketing activitiesBy delegating tasks to a virtual assistant that can be outsourced, marketing leaders get to focus on the higher-earning tasks. Then, look through your options based on your budget and the amount of time youll need per week to decide on a candidate.
Quotes
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"There still are administrative tasks you do every day that someone else can do that is not you and is also not your technology." -Tricia Sciortino, CEO, Belay
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"Somebody has to keep track of all of the project initiatives running through a marketing team. That person could very easily be a virtual assistant." -Tricia Sciortino, CEO, Belay
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"One thing you want to look at is, do your weaknesses align with things you can outsource. The things that someone else can do on your behalf because you are not working in your strength zone." -Tricia Sciortino, CEO, Belay
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"The beauty of working with a virtual assistant and outsourcing working with a contractor is that it's completely scalable." -Tricia Sciortino, CEO, Belay
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"You can, for a fraction of the cost, work with an individual outside of the US and you could have excellent experiences doing that." -Tricia Sciortino, CEO, Belay
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"The rates for a US-based domestic virtual assistant will probably be 50% more than what you will find in an international option." -Tricia Sciortino, CEO, Belay
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"You could find a virtual assistant through an organization that's international and it might be in the $20 to 30 range. If you want to find one that is US-based, you're looking at a $40 to $50 range." -Tricia Sciortino, CEO, Belay
- Part 1 Why Marketers need Virtual Assistants — Tricia Sciortino // BELAY
- Part 2Integrating Virtual Assistants and Marketing Technology — Tricia Sciortino // BELAY
Up Next:
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Part 1Why Marketers need Virtual Assistants — Tricia Sciortino // BELAY
Tricia Sciortino, CEO of Belay, talks about the benefits of hiring virtual marketing assistants. If you’re looking to scale your marketing activities there are a few steps you need to take to make that dream a reality. The first step is to recognize that you are likely doing tasks that can be outsourced to allow you to focus on activities to increase your profit margin. Today, Tricia discusses why you need virtual assistants for your marketing efforts.
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Part 2Integrating Virtual Assistants and Marketing Technology — Tricia Sciortino // BELAY
Tricia Sciortino, CEO of Belay, talks about the benefits of hiring virtual marketing assistants. While marketing technology has evolved drastically, there’s still a need for people to monitor the data that technology gives you. Leveraging the power of technology alongside hiring virtual assistants can help you scale quickly but these individuals still need to be trained on your tools and processes in order to be successful. Today, Tricia discusses integrating virtual assistance into marketing technology.
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