How to grow a SaaS startup — Niklas Dorn // Filestage
- B2B
- Brand, Content Marketing, Social Media Marketing
- SAAS, Creative Production
- Marketing Team, Branding
- Part 1 How to grow a SaaS startup — Niklas Dorn // Filestage
- Part 2Optimal martech tech stack — Niklas Dorn // Filestage
- Part 3Productivity increasing tech — Niklas Dorn // Filestage
Show Notes
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02:53How Filestage got its startFilestage started in 2014 after its three founders finished getting their masters from university. Initially, they had many ideas, but no money. Luckily, business angles came onboard quickly.
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03:49Why Filestages software solution targeted marketersOne of the founders was unable to find a software solution for the client review process. And they realized that marketers also had problems with content sharing, reviews, and approvals.
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06:37Filestage and video streaming in browsersWhen they started, technology to stream videos in browsers was becoming popular. First, they focused on video sharing in browsers. Then they added the option to add feedback to videos.
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08:02Using Facebook groups for feedbackFilestage is a feedback company. Through Facebook groups, theyve been able to create a community for customer feedback and add more relevant functionality to their solution.
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10:41The evolution of Filestages marketing strategyWhen Filestage got its first set of users, there werent enough developers to implement a payment system. So, users were manually invoiced and continued paying because of the value.
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12:26How Filestage scaled their SaaS customer baseNew features were added to attract users from different segments in the market. On their blog, content for target groups was published and guest posts on large blogs grew their community.
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14:59Filestage and paid advertisementsInitially, Filestage has more experience with content and media than paid advertising. Consequently, they pushed the wrong metrics and lost money on Facebook advertising.
Quotes
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"In 2014, we started Filestage right after doing our masters. And it was just the three founders, lots of ideas and motivation, but no money really. So, we lived on $400 a month back then" Niklas Dorn, CEO, Filestage
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"It's not just you produce a video, share your feedback, and it's approved. Typically, for one minute of a video project theres have around 150 emails back and forth." -Niklas Dorn, CEO, Filestage
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"Instead of just selling our solution, we asked for feedback. We still consider Filestage as a feedback company. So we constantly learn from our customers and that's something we have done on Facebook." -Niklas Dorn, CEO, Filestage
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"We spent about 100K on Facebook advertising, but this is one of the biggest phases of fuckups. Conversions were good, but nobody converted into a paying customer because we pushed the wrong metrics." -Niklas Dorn, CEO, Filestage
- Part 1 How to grow a SaaS startup — Niklas Dorn // Filestage
- Part 2Optimal martech tech stack — Niklas Dorn // Filestage
- Part 3Productivity increasing tech — Niklas Dorn // Filestage
Up Next:
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Part 1How to grow a SaaS startup — Niklas Dorn // Filestage
Niklas Dorn, CEO of Filestage, talks about the importance of an optimal martech stack. Filestage has gone from being a bootstrapped company to a market leader in content review and approval platform for marketing teams. As a SaaS company, they were able to scale their product and user base relatively quickly, but the journey wasn’t without its challenges and pitfalls. Today, Niklas discusses how to grow a SaaS startup.
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Part 2Optimal martech tech stack — Niklas Dorn // Filestage
Niklas Dorn, CEO of Filestage, talks about the importance of an optimal martech stack. Point solutions vs integrated platforms has been an ongoing debate as it relates to creating an optimal martech stack. While integrated platforms boast the ability to seamlessly share data, point solutions offer flexibility to switch out parts of the tech stack as your business’ needs change. Today, Niklas discusses how to create the optimal martech stack.
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Part 3Productivity increasing tech — Niklas Dorn // Filestage
Niklas Dorn, CEO of Filestage, talks about the importance of an optimal martech stack. There’s often a struggle to find the balance between keeping teams aligned with communication and allowing them enough time to really focus on tasks. Producitivity starts with etsbalishing processes and workflows, then integrates technology to automate and optimize those processes. Today, Niklas discusses how we can use technology to increase our productivity and output.
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