An expert guide to CRO Tests & Tools — Chris Dayley // SmartCRO

Quotes

• “Conversion rates fluctuate all the time. Season marketers know that. You can’t compare this week’s conversion rates to last week’s conversion rates without a lot of contexts.”  - Chris “VWO and Optimizely are both fantastic tools but for anybody who is starting an AB testing program, Google Optimizewill have everything that you need.” - Chris   “When you have a low amount of traffic, you need to test bigger things.” - Chris“You can try dramatic changes to the page when you have a small amount of traffic.” - Ben“One thing that I have done that I feel like a big mistake and leads to inconclusive data is multi-variant testing.” - Ben“I have three phases of my testing approach that I take my clients through. The first phase is ‘existence,’ where I test what should or shouldn’t be on my site. The second phase is ‘exploit,’ which is refining what’s on the site and in the third phase is ‘explore.’  This is where we want to test big, new ideas.” - Chris“You might have a Frankenstein page for a very short period of time in your testing strategy but that should always be put together into a new approach and new way of looking at your audience that makes sense.” - Chris