Analytics Week: Data Cleanliness (Jenn Sturgill // Analytics Angels)

Sponsored By Knit. Click to get your free consultation today. Today we're continuing our deep dive into a subject that's critically important to marketers in every industry, business, and channel of marketing: analytics. Joining us is Jenn Sturgill, Founder of Analytics Angels, an analytics agency that helps businesses better extract and understand the information that drives them. Yesterday, we talked about data capture and storage, and today we're going to talk about how to maintain data cleanliness.
About the speaker

Jenn Sturgil

Analytics Angels

 - Analytics Angels

Jenn is the Founder of Analytics Angels, an analytics agency that helps businesses better extract and understand the information that drives them.

Show Notes

  • Data Cleanliness
    (3:40)
    If you dont have clean data, it is extremely difficult to set any actual targets and make predictions. Once youve merged all the data, you need to go through it with your IT and analytics department and see if it all makes sense. This can be done by charting out some visualizations for example.
About the speaker

Jenn Sturgil

Analytics Angels

 - Analytics Angels

Jenn is the Founder of Analytics Angels, an analytics agency that helps businesses better extract and understand the information that drives them.

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