Matthew McGrory | Arwen
AI-Led Social: Going from listening to interaction
B2B
Social Media Marketing
Marketing Consultancy
Social Media Marketing, Artificial Intelligence
Social media requires interaction, not just monitoring. Matthew McGrory, CEO of Arwen.AI, explains how AI transforms social channels into conversation hubs by identifying buying signals and automating personalized responses. He demonstrates how retrieval augmented generation can craft brand-appropriate replies while maintaining human oversight, and reveals why positive engagement is now being algorithmically prioritized across major…
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