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Adam Rich | Known For
Biggest mistake made while scaling Thrillist
Scaling executive presence on LinkedIn requires more than organic posting. Adam Rich, founder of Thrillist and CEO of Known For, shares how he built authentic authority while growing from 600 email subscribers to 300 million monthly users. He discusses strategic post promotion to first-party audiences, balancing organic reach with paid amplification, and why frequency caps…
Play PodcastAdam Rich | Known For
One LinkedIn “best practice” that’s actually a waste of time
Most executives waste time posting on LinkedIn at arbitrary frequencies instead of focusing on quality content. Adam Rich, CEO of Known For and founder of Thrillist, explains why consistency should align with your actual pace of insights rather than forced daily posting schedules. Rich advocates for publishing less frequently but with higher quality, emphasizing that…
Play PodcastAdam Rich | Known For
Putting links in your LinkedIn posts kills your reach?
LinkedIn's algorithm penalizes posts with external links, limiting organic reach. Adam Rich, CEO of Known For and founder of Thrillist, discusses strategies for maximizing professional network activation on the platform. He covers the trade-offs between boosting posts versus relying on organic reach, optimal frequency caps for promoted content, and targeting first-party audiences to amplify executive…
Play PodcastAdam Rich | Known For
Biggest lesson learned scaling Thrillist
Professional networks remain underutilized for B2B growth. Adam Rich, CEO of Known For and founder of Thrillist, shares strategies for turning executive expertise into consistent LinkedIn presence. Rich discusses using expert-in-the-loop AI systems to scale authentic content creation and explains when to boost LinkedIn posts versus relying on organic reach. He reveals how first-party audience…
Play PodcastAdam Rich | Known For
Should you boost your best-performing LinkedIn posts with paid?
LinkedIn authority increasingly belongs to executives, not brands. Adam Rich, CEO of Known For and founder of Thrillist, explains how professional networks drive B2B marketing success. Rich discusses using expert-in-the-loop AI systems to scale executive content creation and strategic approaches to LinkedIn paid promotion that maintain authenticity while expanding reach to first-party audiences.
Play PodcastAdam Rich | Known For
Waking Up Your Professional Network
Most executives struggle to maintain consistent LinkedIn presence. Adam Rich, CEO of Known For and founder of Thrillist, explains how AI-powered editorial systems can transform professional expertise into authentic executive content. The discussion covers expert-in-the-loop AI workflows that eliminate content creation homework, strategic approaches to LinkedIn post promotion versus organic reach, and how B2B marketing…
Play PodcastMatthew McGrory | Arwen
How many social media channels can you name in one minute?
Host Benjamin Shapiro challenges Matthew McGrory, Co-founder and CEO of Arwen AI, to a playful rapid-fire round: name as many social media platforms as possible in 30 seconds. The result is a lighthearted exchange that underscores the generational and professional lenses through which people experience digital media. While Matthew humorously leans on his teenage children’s…
Play PodcastColton Bollinger | Jumper Media
Instagram Week: Increasing Content Reach & Engagement // Colton Bollinger — Jumper Media
This week we're diving into one of the biggest and fastest growing channels in both paid and organic reach: Instagram. Each day this week we're going to publish an episode that covers the landscape, features, and optimization strategies to help you get your Insta profile to drive business results. Joining us for Instagram Week is…
Play PodcastColton Bollinger | Jumper Media
Instagram Week: Insta Platform Landscape // Colton Bollinger — Jumper Media
This week we're going to do a deep dive into one of the biggest and fastest growing channels for driving paid and organic reach: Instagram. Each day this week we're going to publish an episode that covers the landscape, features, and optimization strategies that help your IG profile drive business results. Joining us is Colton…
Play PodcastAbout Topic: Social Media Marketing
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