Graham Mudd | Anonym (a Mozilla company)

Does contextual targeting actually outperform audience-based approaches?

Privacy-friendly targeting is reshaping digital advertising. Graham Mudd, SVP of Product at Anonym (Mozilla), shares his expertise in developing technologies that preserve privacy while delivering performance. He explains how behavioral targeting can outperform contextual approaches when implemented with privacy-preserving methods, and why first-party data remains a valuable behavioral goldmine without compromising user privacy.