Graham Mudd | Anonym (a Mozilla company)
Mozilla’s Privacy-Friendly Ad Targeting
B2B
Programmatic Advertising
Marketing Consultancy
Privacy, First-party data, Artificial Intelligence, Performance Marketing
Privacy-friendly ad targeting is getting harder as cookies disappear. Graham Mudd, SVP of Product at Anonym (Mozilla), shares how privacy-preserving technologies can actually improve targeting results. Marketers can leverage first-party data using advanced machine learning techniques to find lookalike audiences without sharing customer data with ad platforms. This approach delivers approximately 30% better efficiency in…
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