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Topic: Performance Marketing, Marketing Strategy, Growth Marketing, Entrepreneurship, Agile Marketing
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Neil Heckman | breakfast consulting
The great resignation and where companies went wrong — Neil Heckman // breakfast consulting
B2B
Marketing Operations
Marketing Consultancy
Performance Marketing, Marketing Strategy, Growth Marketing, Entrepreneurship, Agile Marketing
Neil Heckman, Founder of Breakfast Consulting, discusses the evolution of the executive CMO role. Even before the pandemic, brands that were in extended periods of hyper-growth got into trouble due to overhiring. This led to many brands having to lay off people and to many employees resigning as their workloads increased and the workforce decreased…
Play PodcastNeil Heckman | breakfast consulting
The changing role of the executive CMO — Neil Heckman // breakfast consulting
B2B
Marketing Operations
Marketing Consultancy
Performance Marketing, Marketing Strategy, Growth Marketing, Entrepreneurship, Agile Marketing
Neil Heckman, Founder of Breakfast Consulting, discusses the evolution of the executive CMO role. Ideally, the role of a CMO is to be the voice of the brand they’re representing and to essentially get the brand out there. However, at different stages of a company's growth, different skill sets are needed and that has led…
Play PodcastAbout Topic: Performance Marketing, Marketing Strategy, Growth Marketing, Entrepreneurship, Agile Marketing
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