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Joe Perello | Props
The Crisis Killing Your Creator Marketing ROI
Creator marketing ROI is in crisis. Joseph Perello, CEO of Props, explains how to transform creator content into a performance channel by blending human storytelling with paid media precision. He reveals why scaling individual creators (rather than expanding creator volume) delivers better results, and demonstrates how owned media can drive measurable business outcomes beyond traditional…
Play PodcastJoe Perello | Props
Performance Ads vs Influencers: Smart CMOs Reveal Where They’re Moving Their Budgets
Performance marketing or influencer partnerships? Joe Perello, CEO of Props, reveals how smart marketers are blending creator content with paid media precision. His approach transforms creator marketing into a true performance channel by maintaining full accountability for business results rather than chasing viral hits. Perello demonstrates how owned media content delivers authentic engagement while providing…
Play PodcastAbout Topic: Performance Marketing, Influencer Marketing
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