Joe Perello | Props
Why brand-owned content is marketing’s new frontier
B2B
Influencer Marketing
Marketing Consultancy
Performance Marketing, Content Creation, Retargeting Campaigns, Marketing Strategy
Traditional ads are failing while marketing budgets shrink. Joe Perello, CEO of Props, explains how to transform creator marketing into a measurable performance channel by hosting authentic content on your own website. His approach blends creator storytelling with paid social distribution, creating efficient retargeting pools that drive conversions while simultaneously improving performance across all marketing…
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