Joe Perello | Props
CMOs brutal truth to describe Content Marketing in one word
B2B
Content Marketing
Marketing Consultancy
Performance Marketing, Content Creation, Marketing Strategy
Content marketing remains unmeasurable and "mushy" for most CMOs. Joe Perello, CEO of Props and former NYC CMO, shares how to transform creator marketing into a performance channel with measurable outcomes. He reveals techniques for achieving 55-65% open rates across client programs and explains why authentically integrated brand content consistently outperforms traditional advertising when paired…
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