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Topic: Performance Marketing, Content Creation, Influencer Marketing
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Joe Perello | Props
The Great Podcast Marketing Debate: Demand Creation vs Capture Strategy
Demand creation vs. demand capture: which podcast strategy wins? Joe Perello, CEO of Props and former NYC CMO, shares his expertise on turning creator marketing into a performance channel. He explains why brand-owned content is the new frontier for predictable marketing outcomes, demonstrates how to blend creator authenticity with paid media precision, and reveals techniques…
Play PodcastJoe Perello | Props
Data-driven Creative Content Strategy that’s transforming marketing
Creator marketing needs a performance-driven approach. Joseph Perello, CEO of Props, shares how his company transforms owned media into a measurable marketing channel that delivers predictable outcomes. He explains the strategic balance between video and image content for different marketing objectives, why traditional vanity metrics fall short, and how to blend creator authenticity with paid…
Play PodcastAbout Topic: Performance Marketing, Content Creation, Influencer Marketing
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