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Topic: Performance Marketing, Artificial Intelligence, Privacy
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Kerel Cooper | GumGum
Investing more in AI for contextual ad creation vs in human-created media for ads
AI-powered contextual targeting is transforming advertising strategies. Kerel Cooper, Chief Marketing Officer at GumGum, explains how contextual advertising tools can deliver effective campaigns without relying on personal data. He discusses how AI's ability to understand content context creates more relevant ad placements, addresses skepticism about AI's comprehension of human nuance, and highlights how these technologies…
Play PodcastKerel Cooper | GumGum
Contextual targeting more important than cookie-based targeting?
Cookie deprecation is reshaping digital advertising strategies. Kerel Cooper, CMO at GumGum, explains how contextual targeting delivers effective advertising without relying on personal data. He discusses AI-powered contextual intelligence tools that analyze content for brand safety and suitability, while sharing how marketers can leverage these technologies to maintain campaign performance in a privacy-first digital landscape.
Play PodcastAbout Topic: Performance Marketing, Artificial Intelligence, Privacy
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