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Topic: Performance Marketing, Artificial Intelligence, Marketing Strategy
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Kerel Cooper | GumGum
Arguing against the effectiveness of AI in contextual advertising
AI's role in contextual advertising is under scrutiny. Kerel Cooper, CMO at GumGum, challenges conventional thinking about digital advertising channels and data usage. He explains how contextual targeting works across display, video, and podcast formats without relying on personal data, while sharing insights on why video has become his top channel choice for reaching today's…
Play PodcastKerel Cooper | GumGum
AI-powered contextual Ad targeting
Contextual advertising is making a comeback in digital marketing. Kerel Cooper, Chief Marketing Officer at GumGum, explains how AI-powered contextual targeting has evolved beyond basic URL matching to analyze entire page content, audio files, and video frames. Modern contextual tools now identify consumer mindset and emotional states to deliver more relevant messaging, while helping brands…
Play PodcastAbout Topic: Performance Marketing, Artificial Intelligence, Marketing Strategy
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