Podcast Category:
Topic: Performance Marketing, Artificial Intelligence, Marketing Attribution
LISTEN IN A POD APP
Filters
Ryan Ferrier | Lob
Pitch to a 25-year-old performance marketer to get them to test direct mail
Performance marketers struggle with direct mail attribution and speed. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses with API-driven personalized campaigns. The discussion covers AI-powered delivery optimization that automatically selects standard vs. first-class postage based on speed requirements, real-time address verification APIs that prevent undeliverable mail and save…
Play PodcastRyan Ferrier | Lob
One growth tactic that worked in 2015 that will still work in 2035
Direct mail automation struggles with speed and attribution challenges. Ryan Ferrier is CEO of Lob, the direct mail automation platform used by over 12,000 businesses to modernize physical mail campaigns. The discussion covers AI-powered routing algorithms that optimize speed versus cost trade-offs, API-triggered mail pieces that respond to digital events like cart abandonment, and QR…
Play PodcastRyan Ferrier | Lob
The most creative piece of direct mail
Direct mail conversion rates outperform email by 300%. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses including L'Occitane and SimpliSafe. His team discusses API-triggered mail campaigns that respond to cart abandonment within three days, AI algorithms that optimize postage costs by routing mail through national printer networks, and…
Play PodcastAbout Topic: Performance Marketing, Artificial Intelligence, Marketing Attribution
Sponsors of the MarTech Podcast
