David Rabin | Lenovo Solutions & Services Group
Which marketing channels to cut when budget gets slashed?
Data & Analytics, Marketing Operations
Marketing Consultant
Performance Marketing, Agile Marketing, Marketing Strategy
Budget cuts force marketers to make data-driven channel decisions. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprise marketers navigate spending reductions while maintaining strategic investments. He outlines using performance data to identify underperforming tactics, leveraging digital marketing's agility to adjust spend in real-time, and protecting major commitments like Lenovo's FIFA World…
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