Podcast Category:
Topic: Marketing Team, Artificial Intelligence, Agile Marketing
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Dave Steer | Webflow
New line of responsibility between the marketing and engineering teams
Marketing teams now handle engineering workflows as AI tools blur traditional boundaries. Dave Steer, CMO at Webflow, explains how marketers are gaining developer superpowers while maintaining distinct responsibilities. He outlines how marketing owns vision creation while engineering ensures reliability and infrastructure. The discussion covers how no-code platforms enable marketers to build technical solutions while preserving…
Play PodcastNicholas Holland | HubSpot
How Marketing Leaders Must Evolve for Agentic AI
Marketing teams face a fundamental shift from managing people to managing AI agents. Nicholas Holland, Head of AI at HubSpot, explains how agentic AI is transforming marketing automation beyond current tool capabilities. He outlines structured frameworks for training and managing AI agents, orchestration systems that coordinate multiple AI workflows, and management approaches that treat agents…
Play PodcastAbout Topic: Marketing Team, Artificial Intelligence, Agile Marketing
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