Katherine Melchior Ray | Globe Ally
Diversifying into SMS marketing for customer engagement
Marketing Operations
Marketing Consultancy
Marketing Team, Agile Marketing
Balancing global and local marketing teams is a complex decision. Katherine Melchior Ray, President of Global Ally Consulting, shares insights on building culturally intelligent teams. Explore the benefits of local marketing managers, the importance of training for shared global culture, and establishing trust through explicit values and open communication. Discover strategies to optimize both global…
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