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Russ Stephens | The Association of Professional Builders
Construction Marketing: 5 tips to doubling your growth — Russ Stephens // The Association of Professional Builders
If you’re looking to scale your business, you have to have a system that is accessible. That’s one of the things we talked about in this episode along with the difference in buyer’s process and seller’s process, and the importance of keeping a close eye on your net margin.
Play PodcastRuss Stephens | The Association of Professional Builders,
Social media hacks to expedite growth — Russ Stephens // The Association of Professional Builders
Focus on the bottom of the funnel for your marketing qualified leads, it will help you figure out the best channels. That’s one of the key takeaways in our final episode with Russ. We also talked about the main challenge that builders when going the traditional route of quoting jobs, and tips on driving social…
Play PodcastRuss Stephens | The Association of Professional Builders,
Building Trust & Authority Without Emailing — Russ Stephens // The Association of Professional Builders
Ben and Russ discuss building trust and awareness as the thing that precedes getting the contact information. Utilizing the social media channel is a great way to do that as people don’t necessarily have to give you their email before you get noticed and the algorithm can do the hard work to your advantage.
Play PodcastSteve Olsher | Podcast Magazine
Leveraging new media to generate visibility, leads, & revenue — Steve Olsher // Podcast Magazine
In our third and final episode with Steve, we discuss the different ways of monetizing content, how digital media is driving monetization, and analyzing if ads and sponsorship are the only lucrative way to be profitable with podcasting.
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Profiting from podcast — Steve Olsher // Podcast Magazine
In our second episode with Steve, we discuss building influence and bringing them in the monetization net, the value of a core visibility strategy instead of spreading yourself thin in different channels and developing relationships with other icons as the most cost-efficient path to building profitable influence in the podcast.
Play PodcastSteve Olsher | Podcast Magazine
How to become an ‘Icon’ in your niche
In this episode, we’ll talk about how brands and businesses take advantage of the podcast space by having clarity of your profit path, understanding the value of a captive audience specific to podcast channels, and driving visibility, leads, and meaningful revenue.
Play PodcastKristina Alexandra | Pareto Pi Consulting
How marketing automation platforms impact revenue — Kristina Alexandra // Pareto Pi Consulting
In our second episode with Kristina, we discuss the things that drive the most value out of marketing automation, the right communication to develop, and some of the best practices in assigning value to your marketing automation efforts. We also talked about the role of understanding multi-touch attribution in the overall scaling process.
Play PodcastKristina Alexandra | Pareto Pi Consulting
Why marketing implementations fail — Kristina Alexandra // Pareto Pi Consulting
In this first episode with Kristina, we discuss the pitfalls of integrating sophisticated marketing tools, the value of having holistic marketing knowledge in the implementation, and understanding the trajectory of your business when choosing the right marketing toolset.
Play PodcastBenjamin Shapiro & Todd Hines | benjshap LLC
Keeping Your Customers Happy — Benjamin Shapiro & Todd Hines // MarTech Podcast
In the final episode of this series, Ben and Todd talk about developing strategies for sponsor relationships, the important lesson of being proactive in our approach with sponsorship programs, and recognizing podcasts as a medium attributable medium to revenue and direct response metrics.
Play PodcastBenjamin Shapiro & Todd Hines | benjshap LLC
Managing a Freelance Workforce — Benjamin Shapiro & Todd Hines // MarTech Podcast
In this fourth installment of the 2020 year in review, Ben and Todd talk about breaking up roles to make the organization more resilient and less vulnerable, what losing the Swiss Army knife member of our team revealed as being emblematic of a business problem organizations face, and the importance of contingency planning for your…
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