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Itay Paz | Morning Dough
Secrets to growing newsletter subscribers — Itay Paz // Morning Dough
In this episode, Itay discussed the secrets to growing newsletter subscribers, the strategies he used, how to generate visibility in social media and using cross promotion. Itay also discussed what you need to know before you use paid channels and if there is ROI behind it and how to generate value in SEO as a…
Play PodcastItay Paz | Morning Dough
Newsletter content curation strategies — Itay Paz // Morning Dough
In this second episode, Itay discussed the effective ways of curating content strategies for a marketing newsletter, how streamlined and simplified emails got better engagement, and building a reputation in sharing value so much that readers don’t need to read the title to open the emails.
Play PodcastItay Paz | Morning Dough
Building a marketing newsletter stack — Itay Paz // Morning Dough
For this episode, Itay talks about why his company created a daily newsletter for marketers, the different segmentations of newsletters and the value you can get out of each, as well as list hygiene and why it’s important. Itay also discussed different tech stacks for marketing newsletters and creating content.
Play PodcastYoel Israel | Wadi Digital
LinkedIn and other Lead Gen strategies — Yoel Israel // Wadi Digital
In this second episode with Yoel, he talks about the cybersecurity challenges that marketers are facing and what are the basic things they can do about it, how influencer marketing and cybersecurity are connecting to work together through a piece of content instead of the brand via his other company, Scie Influencer.
Play PodcastYoel Israel | Wadi Digital
Cybersecurity & Marketing Integrity — Yoel Israel // Wadi Digital
Yoel Israel from Wadi Digital talks about how LinkedIn is the primary growth channel for B2B tech companies, why remarketing in LinkedIn is unique, and other marketing channels such as YouTube and their barriers to entry.
Play PodcastAmy Balliett | Killer Visual Strategies
Infographics & the people who love them
Amy Balliett is the CEO and founder of Killer Visual Strategies (formerly Killer Infographics), an industry-leading visual communication agency driving visual strategy and campaigns for Fortune 1000 clients. She owned her first company, a candy store and ice cream parlor, at the age of 17 before heading off for college. She subsequently built a successful…
Play PodcastDan McGaw | McGaw.io
How to drive awareness with marketers — Dan McGaw // McGaw.io
The middle of the funnel is where a lot of people get screwed because there’s not enough focus on the right content at the right time. That’s one of the key takeaways we learned in this episode as we speak with Dan. We also talked about modifying strategies for demand generation and the distinct features…
Play PodcastDan McGaw | McGaw.io
How to make your funnel convert higher in 24 hours — Dan McGaw // McGaw.io
“Build customer development by asking non-leading questions.” That’s one of the key takeaways in this second episode with Dan. We also talked about how you can drive efficiencies really quickly, how to place the value prop so that it sticks, and a few more tips on how you can optimize your funnel.
Play PodcastAzadeh Williams | AZK Media
Growing your martech business in the APAC region — Azadeh Williams // AZK Media
In this second episode, Azadeh talks about the strategies to get more media coverage from journalists, knowing the differences of the various purposes of press releases, and choosing your right champion to make the pitch.
Play PodcastAzadeh Williams | AZK Media
A Martech vendor’s media coverage guide — Azadeh Williams // AZK Media
In our first episode with Azadeh, we talked about the differences in the Martech business across different continents, the ways to generate early traction, and the things you need to avoid when expanding to a new region.
Play PodcastAbout Topic: Marketing Strategy
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