Nadia Davis | CaliberMind
The five most important TLA’s for B2B marketers today
The podcast episode is classified as B2B.
Marketing Operations
Marketing Consultant
Marketing Strategy, Sales Enablement, Market Segmentation
ABM programs often fail to deliver revenue results. Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in transforming account-based marketing strategies into effective revenue generators. She breaks down the five most critical three-letter acronyms for B2B marketers today—ABM, CRM, MQA, MQL, and CAC—while explaining how to build holistic omni-channel ABM frameworks that contribute…
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