Nadia Davis | CaliberMind
ABM for B2C: Marketing Genius or Complete Waste of Time?
Marketing Operations
Marketing Consultant
Marketing Strategy, Performance Marketing, Big Data, Sales Enablement
Is ABM for B2C marketing viable? Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in designing non-conventional ABM strategies built on MarOps excellence. She explains how to transform failing ABM programs into revenue generators, emphasizing the critical importance of data management before implementing new marketing technologies. Davis offers practical solutions for the "marketing…
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