Kathryn Rathje | McKinsey
Why CEO’s still don’t get modern marketing
B2B
Marketing Operations
Marketing Consultant
Marketing Strategy, Marketing Team, Performance Marketing
Marketing's leadership gap is widening across Fortune 500 companies. Kathryn Rathje, partner at McKinsey, reveals why only 66% of Fortune 500 companies retained CMOs last year and how marketing budgets dropped to 7.7% of revenue. She explains how CMOs can rebuild credibility by aligning metrics with CEO priorities, establishing clear ROI definitions with CFOs, and…
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