Kelley Thornton | Tiege Hanley
Should growing retail brands double down on their in-store retail outlets or diversify to DTC?
B2C
Go-to-Market
Marketing Consultant
Marketing Strategy, Growth Marketing, Customer Experience (CX)
Kelley Thornton, founder and CEO of Tiege Hanley, explores the critical decision of whether retail brands should double down on in-store retail outlets or diversify into D2C marketing. Kelley shares his insights on the evolving consumer behavior, emphasizing the importance of meeting customers where they want to buy. He highlights how traditional retailers can compete…
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