Danielle Pederson | Amaze
Biggest MarTech Fail You’ve Ever Experienced?
B2C
Brand
eCommerce
Marketing Strategy, Branding, Customer Experience (CX)
MarTech platforms fail when brands can't bridge digital and physical experiences. Danielle Pederson, CMO at Amaze, explains how virtual merchandise creates real emotional connections with younger audiences. She discusses launching Amaze Digital Fits on Roblox to let users dress avatars and purchase matching physical products. The strategy treats gaming platforms as communication channels rather than…
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