Alex Schultz | Meta
Meta’s CMO’s playbook for digital marketers
B2B
AI
Marketing Consultancy
Marketing Strategy, Artificial Intelligence, Performance Marketing
Meta's CMO tackles balancing creativity with AI automation. Alex Schultz, CMO and VP of Analytics at Meta, shares his framework for marketing in an AI-first world where nearly 2 million advertisers now use Meta's generative AI ad creation tools. He discusses the "North Star goal" methodology for aligning marketing strategy, explains how to break out…
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